| Building the Brompton Visual Identity. |
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Saddle Cards: We created a series of cardholders with a perforated 12 sheet print folded and tucked inside. These cards are fitted under the saddle of every Brompton bicycle. The idea is to tear off one by one card to people you meet at random that has an interest in the bike or simply a card of flirting. The cardholders comes in 5 different colours aligning with the frame colours of the bike. The image of the sheet is the bike when handmade in London. Store Cards: These cards are distributed to retailers of Brompton to be on their sales point. Easy to grab, easy to keep in you pocket, a reminder of the Brompton website. Photo Library: We have been taking a series of 30 images to showcase the Brompton Bicycles for them to use in the catalogue, on the web and for fairs. Our main focus was to show the great freedom and individuality you gain by riding a Brompton. This emphasise Bromptons main values. Catalogue 2009: visuals and information is coming in january
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