Norwegian brand SWIMS have been making stylish galoshes since 2005 and recently commissioned Gilles & Cecilie Studio to create two animations to represent their versatile waterproof footwear. One film depicts their Classic Galosh keeping its wearer’s shoes safe from winter’s wet weather and the other shows Swims’ Loafers striding through watery hurdles from a boat, through a marina and bar, on their way to being cleaned in a washing machine.
The film title is The Metronome of Walking which emphasize the idea behind the two animations that when you have waterproof footwear you don’t need to run and hide away from the rain or walk around to avoid puddles.
Awarded Diploma at Visuelt Festival october 2014. In the Moving Image category for advertising and promotion. You can see the gold and diplomas here.