Gilles & Cecilie Studio have been commissioned by Norwegian communication agency Breakfast to create illustrations to promote the opening of new high-end shopping mall Fornebu S autumn 2014. The task was to illustrate situations, activities and services that you find in a shopping mall.
Concept and technique:
Gilles & Cecilie Studio used a mix of flat colour and photography to give another dimension to the illustration. An example is the woman wearing a dress with a picture of a cloud that take the viewer to another place. They used watercolour to combine sensibilities and create natural shades that reflect feelings and energy.
The abstract flow between the character is a way of visualising the senses: taste, sound of music, excitement, good energy, smell and flavours. Gilles & Cecilie also created a pattern that connects the different situations together with objects you find in a retail environment.